The honest side of ROAS

Know your
number.

“My ROAS is 3, so why am I losing money?” Ads Manager reports return on revenue. Enter your real costs and get the ROAS your store needs to make money, before you scale another dollar.

Enter my numbers →See the verdict
—Live

Break-even ROAS in Ads Manager

—Live

Most you can pay ads for one order

Runs in your browser · no sign-up · no data stored · method ↓

Unit economics / Start here

Enter.
Check.
Scale.

Twelve inputs, all per order. Use your real numbers, or load an example store above. Every result updates as you type.

A / Your costs, per order

Returned stock is restocked; refund, fee and both shipping legs are lost

B / Your adsAds Manager numbers

Your estimate of sales the platform claims but didn't cause. Not a benchmark

Profit you want, as % of order value

C / Readout
Break-even ROAS · in Ads Manager
Max cost per order

Most you can pay ads for one sale

True ROAS

Profit per order

After ads, returns and fees

Profit per month

Signal rail
    D / Where every $100 of sales goesAt your current ROAS
    E / ROAS to aim forCompare with Ads Manager directly
    GoalAds Manager ROASTrue ROASMax cost / order
    F / The method, clearly
    01
    Count

    Money left per order = revenue kept after returns − product cost on kept orders − shipping − packaging − payment fees − return shipping.

    02
    Compare

    Break-even true ROAS = order value ÷ money left. Ads Manager ROAS = true ROAS ÷ (1 − over-counting), so you can compare it directly with what the platform shows.

    03
    Scale

    Only scale while you're above break-even. Assumes one product cost per order, restocked returns and no repeat purchases, so it shows the first-order floor.

    G / Why I built this

    I run paid social budgets in Toronto for brands like GO Transit, Lipton and Red Bull, and the first question every team asks is “what ROAS do we need?” Agencies work that number out for big brands. A small Ontario shop usually doesn't get it, like The Bakers Bar in Gravenhurst, a friend's store selling bath bombs, soaps, organic creams and infused cupcakes. A “3× ROAS” on a holiday post can look great while shipping costs and returns quietly eat the margin.

    Note

    This version has been modified as a portfolio piece for my Shopify APM application. The example profiles are illustrative, not benchmarks or real store data.